Is there a movie with a better marketing campaign than “Where the Wild Things Are”? It’s only rarely a marketing campaign tries to convey the actual spirit of the movie. It’s so unusual, it’s almost seen as a risk! The movie studio has 80 million dollars invested in this movie. They need butts in the seats. The director, Spike Jonze, comes from music video, though, and in the trailer he makes great use of music and images and title-cards. It’s playful and joyous and stirring and a little dangerous.
For me, this is the must-see movie of the year. There are lots of movies to see in the next few months, but this one is vital. I love movies about imagination and that make me feel like a kid again. I love movies that treat kids with the respect they deserve. I happened upon this short featurette about the movie with author Maurice Sendak and Spike Jonze. It sealed the deal for me. Check it out.